Super Profitable Techniques for Selling Books By Mail. Adding Content To Your Site Every Day.
Two "angles" have greatly contributed to this phenomenalgrowth in total sales.
One is the practice of offering a wide selection of books via"mini-catalogs" The other "angle" is the practice of sendingthese "mini-catalogs" to prospective buyers as "inserts" inprinted materials the prospect has already ordered.
Mini-catalogs are usually printed on 8 1/2 x 11 sheets ofpaper, then folded in half along the length, and simply slippedinside the covers of a magazine or the folds of a newspaper.Often-times, a mini-catalog is folded and sent out as aself-mailer. Both of these methods of obtaining circulation arevery profitable.
A book-selling "mini-catalog" is made up of a "full-pagecommercial" on the front page. This is your main sales thrust, orprimary attempt to sell a "featured" book with ease of yourmailings. The second, third, and half of the last page of themin-catalog should be two columns of listings of other books youhave to offer.
Each listing should consist of the title of the book offered,followed by a short description of either the book itself, or howthe book can benefit the buyer. This is then followed by thecatalog number of the book, and the price.
The bottom half of the page of your mini-catalog should bedevoted to your customer order coupon. The "mini-catalog" shouldbe typeset, and printed on a different color of paper for eachmailing. Recent sales results indicate that the better qualitypaper your mini-catalog is printed on, the more sales it bringsin for you.
Once you've got a mini-catalog with which to advertise yourbooks, you must bring all your efforts to bear on the problem ofobtaining maximum circulation of your mini-catalog among theprospective book buyers.
The easiest and least expensive method is as follows: Check atyour newspaper offices for a listing of all their distributorsand/or route carriers. Contact these people and ask them to giveyou a price they would charge to include one of yourmini-catalogs with each paper they sell or deliver. Determine howmany "mini-catalogs" you'll need for this kind of distributors,have that number of mini-catalogs printed, hand them out to yourcontracted distributors and newspaper carriers; then sit back andprepare to fill book orders. It's simple and easy, but best ofall it really results in big profits for your book-sellingbusiness!
Another simple method would be to line up students fromdifferent junior high schools in your area, and pay them each $10per thousand to deliver your mini-catalogs door-to-door. If youhave junior high school age children, this could be the easiestand least expensive method of distribution for you.
Major cities also have professional distributing services whichdeliver advertising material to the residents. Check your localphone directory for their names and addresses.
The orders which you develop through the local distributionmethod can be filled by mail.
To expand your market beyond the local area, you need tosolicit the business by mail. Several excellent books areavailable on developing sales by mail. Follow these steps then sit back and prepare to fill book orders. It's simple and easy.
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Article Source: http://EzineArticles.com/
If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).
Why Adding Fresh Content Regularly Is So Important
Adding new content to your website on a regular basis is the key to your online success for several reasons:
1 - The search engine spiders LOVE to crawl new pages. Their is intense competition in the quest to be considered "the best" overall search engine, and the total quantity of pages in their index is an important bragging right for the winner. Believe me, if you'll invest the time required to add new high-quality informational articles to your website on a regular basis, Google and the other search engines will reward you very well for it!
2 - Adding fresh content to your site on a regular basis (every day, if possible) keeps Google's spider "interested" in your site. Once it realizes that you add at least one new page every day, it will visit your site and crawl your your pages more frequently. Your new pages will get crawled, indexed and begin showing up in searches in days instead of weeks!
3 - More quality content is good for attracting more visitors to your website. Why? It's a numbers game - if your site has 1,000 pages indexed in the search engines, that means there are 1,000 "roads" to your site from the search results. Your site will have a greater chance of being "found" on the search engines for a whole slew of search terms than if you had only, say, 50 pages.
Note that I said QUALITY content. Don't just put up junk - believe me, the search engines and your visitors alike will hate junk.
4 - More content attracts more one-way inbound links, which in turn boosts your search engine rankings. Gaining lots of links to lots of pages will help boost the status of your website in the "eyes" of Google, Yahoo, etc. and your pages will rank higher for their search terms.
So how do I go about continuously adding new content to my website?
There are many easy ways to add great quality content to your site, even on a daily basis. Here are just a few that work very well for me:
1 - Write articles. Simply do a Google search on topics related to your website's theme, read the information you find, then write an article about what you have read. DO NOT copy another site's articles without the owner's express permission. Doing so is "copyright infringement", and it will cause you more trouble than you can even imagine! Simple 4-step process: Search > Read > Understand > Write!
2 - Hire others to write articles for you if you don't have the time, ability or desire to write them yourself. College students are often more than capable and willing to write great articles for $10 - $15 a pop. Check with your local community college or post an ad in the classified section of your local newspaper.
3 - Solicit article submissions from other webmasters in exchange for a link back to their sites. Reprinting interesting articles is a tradition in the publishing industry, and if you do it the right way it can work for you too. The key is avoiding a duplicate content penalty from the search engines by having a significant amount of other text on the page in addition to the article text. Navigation links, header and footer information, etc. all help make a page different from others on the web.
4 - Visit the many "Free Content" websites that are easily found on the Internet. There are literally thousands of great articles already written that are free for the taking in exchange for a simple link back to the author's website (usually in a 4 or 5 line "resource box" tacked on to the end of the article). Simply do a Google search for "free content".
Important: Observe the "no junk" rule stated above. You want your website to be seen as an asset to the web, not an eyesore. Besides, it does no good whatsoever to get visitors to your site just to have them hit the Back button once they see the page!
Rick Rouse is the owner of RLROUSE Directory & Informational Resources http://www.rlrouse.com, your one-stop resource for interesting and useful information on virtually any topic. Visit his SEO Blog at http://www.rlrouse.com/blog/ for lots of great site promotion and traffic-building articles.
Article Source: http://EzineArticles.com/
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